Kassel/Hamburg. Wintershall Dea – the company created through the merger of the two longstanding German companies Wintershall and DEA – is launching into the future with a new brand identity. Today, what is now Europe's leading independent gas and oil company is presenting its freshly designed corporate design. The new logo playfully combines the initial letters of “Wintershall Dea” to create a new abstract initial. And as a symbolic "wave" it graphically references the topographical depictions and seismic waves inherent to gas and oil exploration. The brand colour is deep dark blue, which ensures a high contrast, good legibility and recognisability. The logo is light, modern and flowing.

With the launch of the new brand, Wintershall Dea has also defined its positioning. The new European champion is committed to producing natural gas and crude oil in the most efficient and environmentally friendly way. The company acknowledges its responsibility to help solve two of today's greatest global challenges: meeting the world's growing energy needs while achieving the climate goals. This is reflected in the company's portfolio, which focuses on natural gas production. “Europe in particular – and this also applies globally – needs natural gas, and that's not despite the European climate targets, but because of these targets,” explains Mario Mehren, CEO of Wintershall Dea. “A responsible and affordable energy transition means: Renewables plus natural gas. As a company, we can make an important contribution here,” says Mehren.

Wintershall Dea is launching a new website, international poster and advertising motifs, as well as various publications in the new design. The new brand identity was developed by the brand specialists Jung von Matt / brand identity based in Hamburg.